Becker's Bridal Outlet
Opened in 2016, Becker’s Bridal Outlet had a vision of making bridal dreams come true at a fraction of the price. Pulling from the vast showroom of the Becker’s Bridal flagship location in Fowler, Michigan, Becker’s Bridal Outlet showcases hundreds of authentic, unworn, non-consignment bridal gowns and accessories at up to 80% off MSRP.
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Operating at a new location inside the Frandor Shopping Center in Lansing, Michigan, the Outlet specializes in more than just bridal gowns. You will also find a large selection of new and Outlet priced mothers, formal, and prom gowns.
In typical Becker’s fashion, you will find selections in all sizes and styles with knowledgeable and caring service. Deciding if the Outlet experience is the right fit for you? Read more about the difference between our two locations in our Outlet FAQ below.
Made for all Shapes & Sizes
We strive to exceed the expectations of all of our shoppers. Whether you’re shopping for a wedding or other special occasion, we have designed our store experience to meet your needs.
- - MOTHERS
- - SPECIAL OCCASION
- - PROM
- - BRIDAL ACCESSORIES
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MOTHERS & SPECIAL OCCASION GOWNS
With a large selection of over 700 bridal gowns, the Outlet has your dream dress at an amazing price! Bridal gowns are priced on average from $499-$999, with truly couture selections available from $1,399 and up. All gowns are cash and carry, and ready to be taken home the same day you fall in love with it!
A mother’s gown is one of the most important dresses of the wedding. With a collection of over 700 new arrivals and a selection at reduced prices, we have a dress for every budget. Mothers gowns are priced on average from $179-$399, with a selection of couture gowns available from $599 and up. As an added bonus all mothers of Becker’s Brides receive an exclusive discount off their dress!
Featured Mothers Dresses
FREQUENTLY ASKED QUESTIONS
The Outlet carries authentic bridal samples that were once shown at our flagship location, and are marked down from typical MSRP prices. All gowns are cash and carry, and taken home with you the day of purchase! No special orders are taken on bridal gowns at the Outlet, however on current styles, orders can be made by scheduling an appointment with the Becker’s Bridal flagship location.
The Outlet is also home to our Mothers' Studio, with approximately 700 brand new mothers selections in all sizes, styles, and colors available off the rack and/or for special order. The Mothers' gowns are exclusive to the Outlet, with our Fowler location no longer offering a mothers department.
Absolutely! Becker’s proudly offers the kit services of The Wedding Gown Preservation Co. You simply purchase a compact kit from us (at special savings for Becker’s Brides) and take it home to begin the process. You package your gown and accessories and your shipping label is included. From there, simply wait about 10 weeks and your gown comes back cleaned and preserved in a window box to be kept safely for generations! Simply contact us to reserve your kit today!
Appointments to shop any of our collections are required to ensure all guests' needs will be met and that an open room is available. Bridal appointments are an hour and a half long and for a more intimate experience, we highly recommend a week-day appointment. Mothers and special occasion appointments are an hour long and typically booked on week days.
All bridal gowns sold at the Becker’s Bridal Outlet are unworn samples that were once shown on the floor of our flagship location in Fowler, Michigan. All gowns are authentic, designer gowns that are marked at an amazing price either because production on them has stopped or another design has taken its place. The reduced prices have accounted for any minor wear or imperfections and all sales are final on as-is merchandise which is the responsibility of the customer. No special orders are taken at Becker’s Bridal Outlet, however on current styles, special orders can be made by scheduling an appointment with the Becker’s Bridal flagship location.
The Mothers' selections are new gowns, kept in protective garment bags. For the most part, they are marked at full MSRP, however, all family members of Becker's Brides qualify for special savings on any "Mothers" or Special Occasion gown.
Becker’s Bridal Outlet offers hundreds of bridal gowns, mother and special occasion gowns, and a selection of accessories, such as veils, headpieces, and jewelry.
Many ladies prefer to bring their own strapless bra, though many gowns have built in cups, so a bra isn't necessary. Underwear is required, and white or nude is recommended for lighter gowns. Your consultant will benefit from any inspiration images you may have. Above all, we suggest bringing a positive attitude and the expectation of falling in love with something! Being prepared to make a purchase on your initial appointment with us makes the process much more enjoyable for you, and because the gowns at the Outlet are one-of-a-kind cash and carry samples, once they are gone, they are gone!
Absolutely! Though a rare practice among bridal salons, Becker’s encourages you to bring a camera and capture the special memories.
All merchandise is to be paid in full at the time of purchase. We accept all major credit cards and cash. Because merchandise from the Outlet goes home with you immediately, we are unable to take personal checks or offer layaway options.
Upon request, we are happy to offer reputable and unaffiliated referrals across the state for you to take your gown to be altered. This reduces your travel time and costs, as most of our patrons live quite a distance from our store. Also, these seamstresses should be able to provide service on any minor repairs your gown may need.
It is industry standard that all sales are final. This includes both merchandise leaving the store and lay-a-way items. Any form of deposit is a binding contract in agreement to pay the entire due balance.