Events

EXTENDED THROUGH 12/2!!

BLACK FRIDAY SALE.. but make it 🤍BRIDAL🤍!

We are hosting a 🤍WHITE Friday Sale between November 25th-27th at our OUTLET where ALL bridal gowns will be $799 or LESS! Plus, any gowns that were originally priced below $799 will be an additional 10% off! SO MANY SAVINGS!

The CLOSE TO MY HEART Sophia Toll Wedding Collection will be in store now through January 9th, 2023!

We are excited to announce we will be hosting a Madi Lane & Evie Young Bridal collection preview event between February 10th- February 12th! 

More information coming soon- stay tuned!

We will be hosting our annual Allure Bridals Disney Fairy Tale Wedding Special Fashion Show Event Sunday, March 12th! The gowns will be available to shop all weekend long though- 3/10-3/12! 

We will have more information coming soon- stay tuned for updates! 

• Bunny Tuxedo Bridal Show | January 6th & 7th 2023 | DeVos Place | 303 Monroe Ave NW, Grand Rapids, MI 49503
• Lansing Bridal Show | January 8th 2023 11a-4p | Eagle Eye | 15500 Chandler Road, Bath, MI 
• Bridal Celebrations Show | January 15th 2023 12-4p | Cobo Center | 1 Washington Blvd, Detroit, MI 48226
• Kohler Expo Bridal Show | January 28th 2023 11a-4p | DeVos Place | 303 Monroe Avenue NW, Grand Rapids, MI 49503
• Bridal Celebrations Show | February 26th 2023 12-4pm | Ford Field | 2000 Brush St, Detroit, MI 48226

Make sure to register early and stop by our booth to enter a special Becker's Bridal show giveaway opportunity!

EXTENDED THROUGH 11/20- BY APPOINTMENT

Shop our collection of Ready To Wear Sample gowns, available to be purchased same day and for a discount of up to 70% off!

Justin Alexander will be in store for a special VIP Meet & Greet event 11/6! Join us for this exclusive event! Shop the NEW 2023 Spring/Summer Collection all weekend long 11/4-11/6!

Allure Bridals '23 Spring Preview

October 7th-16th

Casablanca Bridal Spring Collection Preview 

September 16th-18th 

Enter to win their $25K giveaway to one lucky bride while shopping in store!

"Wildly romantic bridal gowns for the modern brides"

We are excited to announce we will have the entire NEW Madi Lane Bridal 2022 Fall Collection in store for a preview event April 8th-10th! A designer representative will be in stores as well to help our beautiful brides select their dream Madi Lane Bridal gown.

Receive 10% off any Madi Lane Bridal wedding gown when you shop April 8th-10th.

Book your appointment here: https://www.beckersbridal.com/beckers-bridal-appointment

Join us for the Allure Bridals Fall Preview Trunk Show Event happening in store May 13-15! The Fall 2022 Allure Bridals collections are undeniably elegant — with designs pairing restrained bridal beauty with touches of glimmering opulence. A marriage of luxurious textiles, striking bodice detailing and the brand family’s iconic construction ensure a stunning walk down the aisle. Celebrate finding your dream Allure Bridals gown for 10% off with a sweet treat and specialty beverage in our Phoenix Bridal Celebratory Lounge, which is located upstairs, following your bridal dress shopping appointment. Book your appointment here: https://www.beckersbridal.com/appointments

YOU ARE INVITED!

On Sunday, 6/26 doors open at 9am for a special pre-appointment VIP designer showcase event. For just $50/table (up to 6 in a party- limited space), you'll have special access to the Phoenix lounge where coffee, mimosas, pastries, and your bridal swag bag await. At 9:15am Edric, Maggie Sottero's designer, will be showing his favorite, newly developed bridal gowns on a live model and at 9:30am you'll have the chance to speak directly with the designer one-on-one to hear all about the inspiration behind these beautiful gowns. At 10am, you'll start your bridal dress shopping appointment with a dedicated Becker's Bridal stylist and once you say "YES" to your perfect Maggie Sottero wedding dress, you'll receive 10% off. It doesn't end there- with your $50 ticket you'll be automatically entered into winning up to $2000 off your Maggie Sottero Designs wedding dress.

Fill out this following contact form with "MAGGIE" in the message to request tickets to this special pre-appointment VIP designer showcase event: https://www.beckersbridal.com/contact

Can't shop during this special event Sunday morning? Don't worry- you'll receive 10% off any Maggie Sottero gown for the entire weekend 6/24-6/26!

EXTENDED THOUGH 7/30!

Join us for our 7th Annual National Bridal Sale Event July 16th-30th at our FLAGSHIP location in Fowler, MI ONLY! We will have HUNDREDS of top designer wedding gowns starting at $499 and up to 50% off MSRP. Gowns from Allure Bridals, Maggie Sottero, Enzoani, Justin Alexander, Madi Lane Bridal, and more will be included in the sale!

Nearly 1,000 independent, locally-owned bridal salons in the United States and Canada will participate in this event meant to offer brides, bridesmaids, and wedding guests an unprecedented opportunity for substantial savings.

We will be hosting a Meet the Designer Red Carpet Event the weekend of March 18-20 featuring Jimme Huang's new 2022 collection! Receive personalized one-on-one assistance from the designer himself, Jimme! It's rare opportunity to speak directly with the designer of your wedding gown, so take advantage of this extra special weekend and receive 10% off any Jimme Huang Bridal gown! Book your appointment here: https://www.beckersbridal.com/beckers-bridal-appointment

Join us for our Ultimate Allure Bridals Preview Trunk Show, which showcases gowns from the upcoming Spring 2022 collection. These gowns are currently unadvertised — never before been seen in stores — and will be unavailable for purchase at most authorized Allure Bridals and Madison James retailers until next season! Take advantage of this amazing peek into the newest collections and find your perfect gown with the help of our talented trunk show specialists. Call us at 989-593-2595 to request your appointment today!

Casablanca Bridal x Becker’s Bridal LIVE Catwalk Fashion Show Event

JUNE 27 @ 9:00 AM - 5:00 PM

Maggie Sottero X Becker's Bridal First Ever Catwalk Runway Fashion Show Event