Sunday, October 8th | 11 am


Annual Sample Sale & Wedding Vendor Showcase


To kick off our 90th year in business, we are throwing an AWESOME block party sample sale event on Sunday, October 8th starting at 11am! We'll have 1,000 gowns between 3 floors to shop from! In addition to finding your dream dress during the huge sample sale event where ALL gowns are either $699 or $999, you'll receive a FREE veil (first 90 registrants who say YES to their dress), AND you'll have an opportunity to browse from nearly 30 wedding vendors in a beautifully tented space across from the shop! Check out the list of special wedding vendors below and register for your free ticket!



Becker's Bridal Flagship | 155 S Main Street, Fowler, MI 48835 | 12-5pm

-3 floors of wedding gowns to shop, try on, buy and take home!
-Over 1,000 bridal sample gowns priced at either $699 or $999 (meaning savings of up to 80% off MSRP)
-Sizes 2-32
-Cash or debit/credit card, only. All sales are final.
-Guest count will be enforced: Bride + 2 guests
-First 90 brides to purchase their gown will receive a totally FREE fingertip bridal veil
-No appointments taken. Check in at the main entrance to grab your bridal swag bag, to take a number, and hop in the line!
-We will be permitting the first 30 brides in the shop promptly at 12pm. Once a bride exits the dressing room, the next bride can enter the store and begin shopping. Due to the high-energy nature of the event, brides will be able to select 5 dresses to try on at a time. If you need to try on more, we kindly ask you to get back into the line so shoppers can cycle through!
-Browse the vendor tent both before and after shopping for your gown
-The Phoenix Bridal Celebration Lounge will be open with a smaller event menu
*Our Outlet location in Lansing, MI will be closed on this day



Tented area directly across from the Flagship location | 11a-3p

-Meet up to 30 wedding vendors
-Special promotions & giveaways included
-Food Trucks- bring your appetite!
-The outdoor tented vendor showcase will be weather-dependent
-We recommend CARPOOLING to this event, as there are very limited parking spaces in our small village of Fowler, MI.



Michelle Lippert Photography

Boudoir Photography: 

Boudoir by Amber G | Magan Rogers Boudoir

Planning & Wedding Event Design:

The Opal Affair


Makeup by Janai | DNArtistry by Danielle Neiswender


Hairpins & Happiness Carleana Delacruz | Isabelle ONeil Beauty

Spray Tan & Teeth Whitening:

 The Sandbar Hannah Neyer

Skin Care:



Oakcrest Bakery

Non-Alcoholic Bartending Service:

Zero Bar & Lounge

Party Planning & Decor:

MI Bachelorette

Permanent Jewelry:

 Lakuna Links

Private Dance Lessons:

Platinum Dance Academy 


The Printed Event

Wedding Pet Attendant Services:

Jackie & Joe's Pet Care

Rentable Neon Signs:

Alpha Lit Marquee Letters

Rentable Photo Booth, Audio Guestbook, and Floral Backdrops:

Mammoth! Party

Palm & Tarot Card Readings:

The Common Mystics

Live Painter & Guest Portraits:

Createtingz LLC


Sparrow Bloom

Floral Preservation & Artistry:

Burch Blossoms LLC

Menswear Rental:


Mobile Bar Rental:

Tap Truck Mid-Michigan

Glampover & Event Design:

Dream a Little Dream


Rusch Entertainment


Birrieria El Zacatecano


The Coffee & Smoothie Trailer- Portable Cappuccinos