What’s the Difference Between Flagship and Outlet Bridal Locations?

What’s the Difference Between Flagship and Outlet Bridal Locations?

At Bridal Becker’s Bridal Shop in Michigan, we are proud to offer both our Flagship and Outlet locations to help our beautiful brides find the perfect wedding dresses. Our customers frequently ask about the differences between our Flagship location in Fowler, Mi and our Outlet bridal location in Lansing, MI. We'll explain the differences in today’s blog post!

Our Flagship Becker’s Bridal shop is located in Fowler, MI where we have been since 1934. At our Flagship location you will find over 2,000 wedding gowns in the collection, some popular designers being Allure Bridals, Justin Alexander, Maggie Sottero, Madi Lane, Casablanca Bridal, and more! Gown prices start around $1K, with an average price point between $1200-$1800.



Freshly renovated, the Flagship location has over 16 dressing rooms for ladies to shop with up to five of their closest friends and family members. Every detail has been thoughtfully designed, from the crystal chandeliers, to the comfortable and stylish seating. The Flagship location is also known for the 'Magic Room’, coined by the late author Jeffrey Zaslow who wrote “The Magic Room” New York Times bestselling novel. Over 1000,000 beautiful brides have said “YES” to their dream dress in this room.



The Flagship location offers special orders on wedding gowns that take anywhere from 5-10 months to ship, so we recommend this option for brides shopping with a wedding date at least 10-12 months out. 99% of the gowns in the collection at the Flagship can be purchased and taken home the same day, if the timing does not allow for special orders.

And of course, we cannot forget about The Phoenix, our first-of-its-kind bridal celebratory lounge, mere steps above the Flagship bridal shop! The Phoenix offers an array of delectable food and drinks to enjoy after the bride finds her dream dress, such as craft cocktails, Michigan-made wine and beer, charcuterie boards, soups, salads, desserts, and more!



A trip to the Flagship Becker’s Bridal in Fowler, MI would not be complete without a “cheers” and a “photo op” in The Phoenix Lounge!

The Bridal Becker’s Outlet on the other hand, which is located within the Frandor shopping center in Lansing, MI, is unique in offering gorgeous wedding dresses at a fraction of the cost of flagship shops! We had a vision of making our bride’s dreams come true without breaking the bank and decided to open our Outlet bridal shop in 2016. We showcase hundreds of beautiful wedding gowns that are authentic and unworn, priced with discounts up to 80 percent off the manufacturer’s suggested retail price! Gowns in the Outlet collection start around $500, averaging between $700-$1200.


The Outlet carries authentic bridal samples that were once shown at our Flagship location, and are marked down from typical MSRP prices. All gowns are cash and carry, and taken home with you the day of purchase! No special orders are taken on bridal gowns at the outlet; however, on 

current styles, orders can be made by scheduling an appointment with the Becker’s Bridal flagship location in Fowler, Michigan.



Our Outlet is also home to approximately 700 brand new mothers' clothing selections in all sizes, styles, and colors that are available off the rack and/or on special order. The Mothers' gowns are exclusive to the outlet since Fowler no longer offers a mother’s department.


As with all Becker's products, you'll find a variety of sizes, styles, and knowledgeable and caring service. If you can’t decide whether the Flagship or Outlet is right for you, read more on our FAQ page! 





All of our shoppers can expect us to exceed their expectations. We have designed our flagship and outlet store experiences to fit your needs whether you're shopping for a wedding or another special occasion. If you’re ready to get help from our Michigan bridal stylist experts, book an appointment today!